New From Greenies
GREENIES® JointCare Canine Treats. Nourish your dog's joints and help protect mobility. MORE
Keeping dogs happy and healthy isn't just our job at The GREENIES® Brand – it's our passion. Our four-legged friends are our reason for being – and we're proud to introduce a new joint care treat that actively nourishes dogs' joints and helps protect their mobility.
GREENIES® JointCare Canine Treats are nutritionally unique because of a secret ingredient: Green-Lipped Mussel. This species of mussel is only found in New Zealand and contains a unique blend of nutrients known to promote joint health.
You may not have heard of them, but Green-Lipped Mussels have been around for thousands of years. Grown in New Zealand, these mussels started as a food source for the native people but were soon coveted for their unique health benefits.
Green-Lipped Mussels have a striking brown and green shell that's unlike any other mussel. On the inside, they're equally as different; they're one of nature's best sources of omega-3 fatty acids, amino acids, vitamins, minerals, glucosamine and chondroitin.
The MÄori, natives to New Zealand, discovered Green-Lipped Mussel and made it a part of their staple diet. Soon, they exhibited a rare ability to maintain joint health and mobility – a quality attributed to their diet.
Thanks to its sheltered coasts and warmer weather, Green-Lipped Mussel flourishes in northern New Zealand, These mussels are most widely found below low-tide lines and inter-tidally throughout Marlborough.
The aquaculture capital of New Zealand, Marlborough is a collection of sunken river valleys and predator-free sanctuaries. It's pristine and clean – and it's the ideal place for Green-Lipped Mussels to thrive.
Today, Green-Lipped Mussels aren't just for the MÄori. They're now a delicacy in New Zealand and can be found in grocery stores across the country. They're sought for both their tasty flavor and unique health benefits.
In the region where Green-Lipped Mussels grow, the ocean's natural mineral balance mimics that of the human body. This delicate balance is part of what lends these mussels their health-preserving properties.
It's not just the water that makes these mussels so nutritionally unique – it's also their completely sustainable growth process. They're grown in an environmentally friendly, natural way that follows strict quality standards.
Grown on ropes plunging deep into the ocean, Green-Lipped Mussels can grow up to 9 inches in length. Because the mussels need no food other than what they absorb from the ocean, they leave zero environmental impact.
Green-Lipped Mussels feed on phytoplankton, also known as "ocean plant drifters." Phytoplankton are rich in antioxidants, which helps make these mussels one of the most potent forms of omega-3 fatty acids on earth.
The phytoplankton in Green-Lipped Mussel's diet are supercharged – they're exposed to increased sunlight and therefore contain more nutrients. These "superfood" plankton make the mussels superfoods themselves.
Once the health benefits of Green-Lipped Mussel were discovered, science quickly became involved. The result? A connection between phytoplankton and joint care maintenance that was recognized by teams of researchers.
In the 1960s, NASA confirmed what many suspected – the joint-care benefits of Green-Lipped Mussel are unparalleled. Additional research validated NASA's findings, and the mussels became rock stars.
The GREENIES® brand saw Green-Lipped Mussel as an opportunity to help dogs and partnered with the Royal Melbourne Institute of Technology to identify energy-rich molecules such as free fatty acids in the mussels.
Green-Lipped Mussel is a natural source of omega-3 fatty acids, amino acids, glucosamine, chondroitin, vitamins and minerals – all of which are essential nutrients the body naturally needs to actively nourish healthy joints.
With all the benefits Green-Lipped Mussel brings, they've only got one shortcoming: they're very vulnerable to heat and oxidation degradation. As a result, a patented cold-shucking process is used to keep their efficacy intact.
The GREENIES® brand has been a leader in oral health and medicine compliance – and is now proud to offer a new nutritional treat that spans science and nature to help meet the mobility needs of your dog. Introducing GREENIES® JointCare Canine Treats.
Just like you, dogs feel aches and pains – but you can help by providing nutritional support for your dogs' joints. Dogs of all kinds (young, old, large, small) can experience joint mobility issues. Maintaining healthy joints and cartilage throughout a dog's life is key in the prevention of tenderness, weight gain and the health risks that come with joint pain.
The GREENIES® brand and WALTHAM, THE WORLD'S LEADING AUTHORITY ON PET CARE AND NUTRITION®, have shown that the nutrients found in Green-Lipped Mussel have a beneficial effect on canine joint health when fed daily.
Now you can get the nutritional benefits of Green-Lipped Mussel from a brand you trust. As a leader in treats with specific health benefits, the GREENIES® brand is dedicated to providing tasty treats to keep your dog healthy for life.
GREENIES® JointCare Canine Treats are the only dog treats in U.S. pet specialty stores that offer the nutritional benefits of Green-Lipped Mussel. This patented formula promotes mobility to help dogs live life to the fullest.