A Story of Good Health: Green-Lipped Mussel

So What is a Green-Lipped Mussel?

Green-Lipped Mussels have a striking brown and green shell that's unlike any other mussel. On the inside, they're equally as different; they're one of nature's best sources of omega-3 fatty acids, amino acids, vitamins, minerals, glucosamine and chondroitin.

Meet the Māori

The Māori, natives to New Zealand, discovered Green-Lipped Mussel and made it a part of their staple diet. Soon, they exhibited a rare ability to maintain joint health and mobility – a quality attributed to their diet.

Follow Us to New Zealand — Home to Green-Lipped Mussel

Thanks to its sheltered coasts and warmer weather, Green-Lipped Mussel flourishes in northern New Zealand, These mussels are most widely found below low-tide lines and inter-tidally throughout Marlborough.

The Beautiful Marlborough Sounds

The aquaculture capital of New Zealand, Marlborough is a collection of sunken river valleys and predator-free sanctuaries. It's pristine and clean – and it's the ideal place for Green-Lipped Mussels to thrive.

Food For Thought (And Much More)

Today, Green-Lipped Mussels aren't just for the Māori. They're now a delicacy in New Zealand and can be found in grocery stores across the country. They're sought for both their tasty flavor and unique health benefits.

The Amazing, Sustainable Green-Lipped Mussel

It's not just the water that makes these mussels so nutritionally unique – it's also their completely sustainable growth process. They're grown in an environmentally friendly, natural way that follows strict quality standards.

Uniquely Wholesome in Every Way

Grown on ropes plunging deep into the ocean, Green-Lipped Mussels can grow up to 9 inches in length. Because the mussels need no food other than what they absorb from the ocean, they leave zero environmental impact.

Life on The Plankton Diet

Green-Lipped Mussels feed on phytoplankton, also known as "ocean plant drifters." Phytoplankton are rich in antioxidants, which helps make these mussels one of the most potent forms of omega-3 fatty acids on earth.

Not Your Average Plankton

The phytoplankton in Green-Lipped Mussel's diet are supercharged – they're exposed to increased sunlight and therefore contain more nutrients. These "superfood" plankton make the mussels superfoods themselves.

It Started With NASA

In the 1960s, NASA confirmed what many suspected – the joint-care benefits of Green-Lipped Mussel are unparalleled. Additional research validated NASA's findings, and the mussels became rock stars.

Image courtesy of Buglugs

And the Discovery Continued

The GREENIES^® brand saw Green-Lipped Mussel as an opportunity to help dogs and partnered with the Royal Melbourne Institute of Technology to identify energy-rich molecules such as free fatty acids in the mussels.

Nutritional Benefits

Green-Lipped Mussel is a natural source of omega-3 fatty acids, amino acids, glucosamine, chondroitin, vitamins and minerals – all of which are essential nutrients the body naturally needs to actively nourish healthy joints.

These Mussels Are Sensitive

With all the benefits Green-Lipped Mussel brings, they've only got one shortcoming: they're very vulnerable to heat and oxidation degradation. As a result, a patented cold-shucking process is used to keep their efficacy intact.

Image courtesy of MacLab Industries

Dogs Feel Joint Pain, Too

Just like you, dogs feel aches and pains – but you can help by providing nutritional support for your dogs' joints. Dogs of all kinds (young, old, large, small) can experience joint mobility issues. Maintaining healthy joints and cartilage throughout a dog's life is key in the prevention of tenderness, weight gain and the health risks that come with joint pain.

The Pieces of the JointCare Puzzle

The GREENIES^® brand and WALTHAM, THE WORLD'S LEADING AUTHORITY ON PET CARE AND NUTRITION^®, have shown that the nutrients found in Green-Lipped Mussel have a beneficial effect on canine joint health when fed daily.

A Brand You've Known for Years

Now you can get the nutritional benefits of Green-Lipped Mussel from a brand you trust. As a leader in treats with specific health benefits, the GREENIES^® brand is dedicated to providing tasty treats to keep your dog healthy for life.

One-of-a-kind

GREENIES^® JointCare Canine Treats are the only dog treats in U.S. pet specialty stores that offer the nutritional benefits of Green-Lipped Mussel. This patented formula promotes mobility to help dogs live life to the fullest.